Why hello there. Seems like you've landed on one of those pages.

You know...the type where the author has to make a decision whether to be dry and professional or wacky and offbeat.

I think I'll just try and talk as I do normally. Here goes...

Well where do I start? I'm 41 years old, originally from the north-west of England but lived most of my adult life in the south-west of the country. 11 years ago I moved to Australia and settled in the 'World's Most Liveable City™' - Melbourne.

Digital has been my sole focus for 17+ years now and it's amazing how quickly the time has gone (and how the digital world has developed!). From web content, SEO and front-end dev through to SEM, CRO and analytics, my career has seen me dive right into the full 'digital spectrum'.

However, my speciality and main area of focus centres on constructing digital strategies designed through intelligent data. These help companies connect and engage with the right audience to grow both leads and sales.

Working both client and agency side has made me appreciate the challenges unique to both environments. I've enjoyed some great successes over my career, including being a finalist in the 'Ecommerce Website & Marketing' category at the ADMA's 2016 AC&E Awards.

My home life revolves around my daughters (three and nine years old), trying to follow Bolton Wanderers from afar (no, they're not in the EPL), running/working out/cycling, a multitude of podcasts and soul music. I do love my soul music.

So that's me in a nutshell. What's most important for you to know is that I am very committed to providing impeccable service to my clients at all times. Yes this is business, but my work is my life so for me the relationships have to be positive and strong.